Design Challenge the Royal Opera House

Working on the project for the Royal Opera House was an incredible opportunity to gain hands-on experience and invaluable insights into technical and production practices. With the aim of attracting a younger audience to the Opera house, I embarked on creating a captivating campaign that would immerse viewers in a transformative journey, reminiscent of the emotions evoked by watching an opera performance.

To bring this concept to life, I devised a unique approach that merged the physical and digital realms. Posters would be spread strategically throughout London, inviting passersby to engage with the Opera house in an interactive way. By utilizing augmented reality technology, viewers could unlock a whole new dimension of the posters, revealing captivating visuals and exclusive discounts. This innovative integration of augmented reality not only captured the attention of the audience but also provided an engaging and interactive experience.

Recognizing the potential challenge of locating all the posters, I ensured ease of navigation by incorporating a user-friendly mini-map within a dedicated mobile application. This feature allowed users to effortlessly discover the poster locations, enhancing their overall experience and maximizing their engagement with the campaign.

Through this campaign, I aimed to bridge the gap between traditional opera and contemporary technology, captivating a younger audience by offering them a unique and immersive journey into the enchanting world of the Royal Opera House.

Client: Royal Opera House
Date: 2016